November 23, 2024, 10:50 am | Read time: 3 minutes
Streaming services actually want to score points above all with exclusivity. However, this could soon change with films from Apple TV+.
Film and series enthusiasts who prefer on-demand access have a wide array of VoD platforms to choose from. There are various considerations that flow into the program of the streaming providers. Regardless of the platform, exclusive titles available only on a specific streaming service are often the main draw. The market has done very well with this strategy so far, but it also leads to more and more costly subscriptions on the customer side. A shift in strategy is underway, with Apple TV+ poised to take the next step by expanding movie access.
Apple TV+ Films to become available outside the platform
At any rate, this is the conclusion of a new report from Bloomberg, which is based on unnamed insider sources. According to the report, Apple has brought Maria Ines Rodriguez, a former employee of Disney and NBC Universal, on board in order to increase sales from the film business and improve the visibility of its own content.
As part of this, previously exclusive films from Apple TV+ are to be licensed to third parties for use on other channels. This should include digital stores, where works can be purchased or rented, as well as TV channels in other countries. In-house series productions have so far been excluded from these plans.
It is unknown when and in what form corresponding license agreements will be agreed upon. However, film fans can look forward to works such as the Irish animation gem Wolfwalkers as well as the Oscar film CODA.
Apple TV+ is still a loss-making business
Similar to Amazon and Netflix, Apple has recently released selected films in cinemas, including Killers of the Flower Moon and Napoleon. However, apart from this, a strict approach in favor of exclusivity has applied to date, as with the competition.
However, while the crisis of streaming services in general can at least be discussed, the problems for Apple TV+ are more obvious than elsewhere. Apple’s streaming service is not making a profit despite films that have won strong reviews and awards.
However, these investments have not yet attracted a sufficient audience. The company has already invested billions in the production of films and series. The company aims to reduce expenses while simultaneously boosting Apple TV+’s financial performance.
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Turnaround in streaming
Expanding the user base is not a new goal for the company. It was previously confirmed that Apple TV+ can now also be booked as a channel within Amazon Prime Video in the USA. With the new licensing strategy, Apple TV+ seeks to increase revenue and attract new subscribers.
In the recent past, Warner Bros. Discovery, Paramount, and Disney have also started to license more titles to third parties. Amazon is also selling the use of some titles to TV broadcasters and even other streaming services.