March 17, 2025, 9:26 am | Read time: 5 minutes
Amazon and Apple operate two of the world’s most successful streaming services: Prime Video and Apple TV+. Users now benefit from a collaboration between the companies.
Both Apple TV+ and Amazon Prime Video customers stand to gain from the new offering, with the latter receiving particular advantages. Apple TV+ is arriving in Germany as a Prime Video channel — six months following its debut in the USA. But what are the exact conditions, and what should customers consider?
Apple TV+ as a Channel on Amazon Prime Video
In addition to its own content, Prime Video also offers various channels that subscribers can also watch. These channels may focus on specific content themes, such as ‘Adrenaline,’ ‘Kids World,’ ‘Arthouse Cinema,’ or ‘Historama.’ TV broadcasters also offer their content as channels on Prime Video, such as ProSieben, RTL (via the RTL+ service), Kabel Eins, or ARD (with ARD Plus).
However, there are now also one or two streaming services that can be subscribed to in this way. This has technical advantages above all, as the services are then integrated directly into the Prime Video interface. An extra app is not necessary in these cases. Discovery+, DAZN, Paramount+, and now Apple TV+ are already available.
The service can already be found in the regular channel view. And Amazon has already integrated Apple TV+ content into several other categories. Sections like ‘Apple TV+: Most Watched’ now exist, and the provider’s films and series have also been integrated into categories such as ‘Top Picks with Additional Channels.’
Is Apple TV+ Worth It?
Regarding movies and series, what content is available on Apple TV+? Apple’s streaming service is primarily known for releasing high-quality productions. Some of the top-rated streaming content of recent years is available exclusively on the service.
This includes the multiple Emmy Award-winning series Severance, starring Adam Scott and Patricia Arquette. Series such as The Morning Show and Ted Lasso have also won prestigious awards and impressed critics and audiences alike. Other notable series include Dickinson, See – Kingdom of the Blind, Slow Horses, For All Mankind, and Servant.
While Apple TV+ was long known primarily for its series, the streaming service now also offers films worth recommending. This includes Wolves, starring George Clooney and Brad Pitt. Blockbusters like the recently released The Gorge, featuring Anya Taylor-Joy and Miles Teller, as well as Blitz, starring Saoirse Ronan, are also available for streaming. Also worth mentioning is the film Coda, which won an Oscar for Best Film, among other awards.
How to Use Apple TV+ with Amazon
Overall, the Apple TV+ offering is not as broad as that of other streaming services, but on average, it is of a very high quality. Apple’s subscription was once significantly less expensive than that of its competitors, yet it now costs 9.99 euros per month. This is also the price charged for the new Apple TV+ channel on Amazon Prime Video. There is also the option to test the service free of charge for one week.
As part of the collaboration, you don’t need separate login credentials for Apple TV+. Prime customers who purchase the new channel can access it directly via the Prime Video app and use it without any further requirements. However, those who already have a subscription to Apple TV+ cannot use this to access the offer via Amazon.
The channel is especially beneficial for Prime customers who haven’t subscribed to Apple TV+ and prefer to watch the service without installing a specific app. Conversely, Prime Video is further expanding its position as a hub for other services.
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Apple Realigns its Streaming Service
This collaboration marks an exciting development, particularly for the tech giant Apple. Apple TV+ was perceived for quite some time as an isolated service on the market, more an extension of the Apple ecosystem than a standalone product. However, this is now gradually changing.
Apple is apparently striving for greater visibility and integration into various platforms other than its own. At the beginning of the year, for example, there was a major promotion during which you could test the service completely free of charge for a weekend without a (trial) subscription.
The new strategy is also clear from the official statement on the collaboration between Apple TV+ and Amazon. “We want to make Apple TV+ and its award-winning library of shows and movies from the world’s best storytellers available to as many viewers as possible,” said Eddy Cue, Senior Vice President of Services at Apple.
This also underlines the company’s new focus on streaming, which it has been increasingly pursuing since last fall. Originally, Apple’s strategy was more cinema-centric. This contributed to the prolonged low profile of Apple TV+ films within the streaming landscape. Likely influenced by limited success, the company is now gradually shifting its approach. Accordingly, Apple is trimming budgets and strategically opting for selective theatrical releases to qualify certain titles for prestigious film awards. This strategy is intended to increase overall visibility, with the addition of Apple TV+ to Amazon Prime Video certainly being an important building block.