April 23, 2025, 9:47 am | Read time: 2 minutes
For users of iPhones, iPads, or Macs, the Apple ID was one of the most important logins. Without the Apple account, the manufacturer’s devices and services cannot be used. However, Apple has now removed the name.
The Apple ID has been around for more than two decades. It allowed users to authenticate themselves and link their devices. Without it, access to Apple’s own cloud or the App Store was not possible. Over time, the name Apple ID almost became a brand in itself. So, the fact that Apple has now dropped the name is noteworthy. TECHBOOK goves an overview of the change to Apple Account.
Apple ID Becomes Apple Account
About a year ago, insider sources already indicated that Apple was considering a name change. The company has now fully implemented this step. Currently, the following notice appears on its support pages:
“The Apple ID is becoming the Apple Account. You can continue to sign in with the same email address or phone number and the same password.”
While the change of a name might sound like a minor adjustment, it is not. System applications need to be adapted accordingly, as does Apple’s website. The transition is almost complete. Only a few Apple websites in languages other than English still contain the old name. For users, aside from a new designation, little is likely to change. They just need to get used to the new name.
The term Apple Account is not entirely new, however. On Apple’s website, the Apple ID was already closely associated with the term account in the past. This is not surprising, as it is the user account.
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Reasons for the Rebranding Unknown
The reasons for this rebranding remain unclear. However, Mark Gurman reported last year that there was already an “Apple Account” team working on the implementation. The transition was therefore planned well in advance.
Apple often experiments with several marketing names or at least keeps them in reserve. For example, before the launch of Vision Pro, it was long unclear what the associated system would be called—realityOS, xrOS, and visionOS were discussed—until the company settled on the latter.