September 17, 2024, 8:06 am | Read time: 4 minutes
The Swedish furniture chain Ikea offers several apps for customers. Two control the smart home, while another is designed for online shopping. Ikea has now announced an update for precisely this app. And it is extensive.
Up to now, the Ikea app has been somewhat under the radar in the wide range of shopping apps. However, the furniture retailer is currently making a name for itself with the recent announcement of an extensive expansion of the application. Along with the app update, the retailer is also announcing new benefits for customers. But how significant are the changes really? TECHBOOK provides an overview.
Overview
Ikea launches loyalty points program for Family members
Ikea is currently informing its Family members by email about the launch of a new loyalty program. On September 4, the “Ikea Family loyalty bonus” will be launched. With it, members can collect points when shopping in the furniture stores and in the Ikea online store. Points can also be earned by creating and saving wish lists in the app, logging in with the Family profile, and for those who take part in workshops or events.
According to Ikea, the points collected in this way can be redeemed for various coupons with a 30-day validity. Customers can use these to save on delivery costs, eat more cheaply in the in-house restaurant, or receive discounts.
“The biggest update in the history of the app,” according to Ikea
The loyalty program is part of the new Ikea app, whose interface has been fundamentally revised by the company. Ikea itself calls it “the biggest update in the history of the app.”
This means that customers now receive more and, above all, personalized suggestions for furnishing and decorating ideas based on the products they have previously searched for. Once customers have found products, they can navigate to them on-site in the furniture store using a new map.
Navigation within the Ikea app is also set to become easier. In the future, the retailer will bundle relevant information in the customer profile. This will include the wish list customers have created, orders placed, and outstanding delivery dates. After the update, customers can also access the information in English for the first time. According to Ikea, the English version of the app and the German website will be available in English from September.
New features
Ikea lists all the new features in the app as follows:
- New user interface: the new user interface looks more stylish and provides even more ideas and inspiration for the home.
- Personalized content: Customers receive tailored product suggestions based on their search and shopping history.
- Faster to the destination: Thanks to the new navigation mode, customers can find their way around the store even better. This is thanks to a map and augmented reality directly to their desired product!
- Loyalty bonus included: Ikea Family members can collect points from September 4, 2024. They can redeem these for attractive coupons for free food, product discounts, and much more.
- Everything at a glance: With the revised customer profile, you have everything you need at your fingertips. This includes everything from your wish list to orders and delivery dates to Ikea Family benefits.
- Now also in English: From September 2024, the Ikea app and the ikea.de website will also be available in English – perfect for international customers.
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When is the update for the Ikea app coming?
The furniture retailer has not given a specific date for the major app update. Ikea merely states that the new features are in the starting blocks and will be available gradually. However, the launch of the English version of the Ikea app and website, as well as the introduction of the loyalty program at the beginning of September, indicate that the major update will also be rolled out during this period.