September 17, 2024, 8:04 am | Read time: 2 minutes
The German television channel AstroTV will be discontinued at the end of the year. However, the brand will continue to exist for the time being. TECHBOOK explains the background.
After 20 years, AstroTV, which was financed by telephone consultations during live broadcasts and the sale of expensive esoteric products such as energy spoons and consecrated gemstones, is coming to an end. Only a small part of the brand will remain in the future.
AstroTV will be discontinued at the end of the year
In May, “BILD,” among others, reported that Adviqo GmbH, based in Berlin, would discontinue its in-house channel AstroTV for “spiritual advice” on December 31, 2024. In a press release, the company cites “a strategic realignment by the owner Ingenio Europe GmbH” as the reason. Tom Tews, Managing Director of Adviqo GmbH: “It is now time for us to adjust our focus and set the course for the future in an increasingly digitalized world.” It was only in 2020 that Ingenio acquired Adviqo and all associated brands, including AstroTV, through a merger.
Ingenio describes itself as a “leading online platform that connects advice seekers with coaches and advisors.” Adviqo is also active in this sector with its Questico brand. There, customers can find “advisors who meet their personal needs.” In the AstroTV live broadcast, Questico coaches are repeatedly displayed with their names, telephone numbers, and the price per minute for a consultation.
Ingenio, and therefore Adviqo and the AstroTV brand, belongs to the US private equity firm Alpine Investors. The company mainly invests in software and service companies. AstroTV has probably also fallen victim to this focus.
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The AstroTV YouTube channel will remain in place
When asked by TECHBOOK, AstroTV confirmed that although it will discontinue the channel and online store, the YouTube channel with 4760 subscribers and 1400 videos would remain. The channel currently shows its live broadcasts there. We received the following statement from Adviqo:
AstroTV’s YouTube channel will continue to run after December 31, 2024, even if the channel has been discontinued. The live stream will of course no longer be available.
Statement Adviqo GmbH
Therefore, the brand itself and numerous horoscope videos and recordings of live broadcasts will remain available even after the channel ends.